Common Ground
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Creator campaigns, planned with Qloo's taste data

Find the common ground between your brand and the culture your customers live in.

Tell us about your brand and your customers. Common Ground finds what else they love, suggests creative directions, checks them against your own research, and finds real creators whose audience fits, each with a proposal and a price.

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Direction 1 of 3Passed 4 of 4 checks

The Unhurried Morning

Slow rituals, considered objects, a calm start before work.

  • Hangs together
  • Holds up
  • Suits your audience
  • Fits your research
  • MusicLo-fi and ambient producers
  • ShowsSlow-TV and craft documentaries
  • PlacesNeighbourhood roasters, bike cafés

Qloo dataFans of the brands in your brief lean towards slow-living interests.

InsightPosition the product as part of a ritual, not a shortcut.

Real creators matched

DODana OkaforTMTheo MarshJPJun Park+5 more
Example of a creative direction. Names are made up.

One briefis all you write. Made for brand and agency teams who work with creators.

3–4 directionscome back, each built around what your customers already love.

Real creatorswhose audience shares each direction's taste, named by Qloo, plus your own roster.

Your researchkept in one place, reused in every brief and checked against every idea.

How it works

From a brief to creator proposals

  1. 01

    Tell us about your brand

    Your product, your goal, your budget and what you know about your customers, or upload your customer research once and reuse it in every brief.

  2. 02

    We research their tastes

    We read up on your brand and market, then Qloo's data shows what else people with those tastes enjoy: music, shows, podcasts, places and brands.

  3. 03

    Get creative directions

    Three or four directions, each with a clear idea, the look and feel, the data behind it, and a check against what your own research says.

  4. 04

    Meet the right creators

    Real creators Qloo matched to each direction and your own roster ranked the same way, with ready-to-pitch proposals and budget options.

Not sure about something? Change it, and you get a new version to compare with the first.

Inside the product

Three things a creative brief tool usually can't do

Real creators

Real people whose audience shares the taste

For every direction, Qloo names creators and talent whose audience overlaps with it: food creators for a coffee brand, marathon runners for a running shoe.

  • Their Instagram handle and their audience's age and gender lean
  • Ranked within each direction, never across directions
  • Add anyone to your roster in one click; no quote yet means “Quote required”
Illustration of the app. Names here are made up.

Your research

Checked against what you already know

Upload customer research once. Every direction is checked against it, so an idea that pulls against what your customers told you is flagged, with the passage that says so.

  • What customers said, what your team believes and what past campaigns showed, kept apart
  • Every statement links to the page it came from
  • Approved statements prefill your next brief
Illustration of the app. Names here are made up.

Control

Change one thing, keep the rest

Edit a proposal, ask for a simpler version of the same idea, or swap the creator. The research isn't redone and nothing is overwritten.

  • Every change is a new version, credited to whoever made it
  • Compare proposals side by side
  • Try a different budget and see the options change instantly
Illustration of the app. Names here are made up.

Use cases

What teams use it for

Launching a new product

A coffee brand is launching a cold brew and needs creator videos for paid social, but doesn't know which angle to lead with.

You give
The product, the budget, and the brands and shows customers mentioned in interviews.
You get
Several creative directions, each with matched creators and priced proposals, plus budget options to test which one is worth scaling.
This is the demo. Open it →

Pitching a client

An agency has a pitch on Friday and needs creator ideas it can defend when the client asks "why this creator?".

You give
The client's brief and the references from their customer research.
You get
Directions and proposals with the reasons attached, plus briefs to print or save as a PDF for the deck.

Your second campaign

The team ran a campaign last quarter and doesn't want to explain the brand, the customers and the rules all over again.

You give
Nothing new: your brand profile already holds your research, results and rules.
You get
A brief prefilled from what you already know, and directions checked against it before you commit.

Checking a hunch

The team is sure their customers are into outdoor sport. Nobody has checked.

You give
The hunch, marked as a guess, alongside what you actually know.
You get
Directions that show which ideas lean on the guess, and a second version without it to compare.

Spending a small budget well

A founder has a few thousand to spend on creators and can't afford to back the wrong idea.

You give
The real budget and what needs to be made.
You get
Budget options built from each creator's price: go all in on one idea, or test several cheaply first.

Briefing creators

The creators are picked. Now each one needs a clear brief so the content comes back on target.

You give
Nothing new. It's built from the proposal.
You get
A one-page brief with the idea, opening line, what gets made, the price and what's still to agree.

Features

Everything you need to pick creators and brief them

Creative directions
Who each direction speaks to, where your product fits, scenes to shoot and the look and feel.
Real creators, found by Qloo
People whose audience shares each direction's taste, with their Instagram handle and audience lean.
Your own creators
Import your roster from a spreadsheet. Everyone is checked against Qloo and ranked for each direction.
Your brand profile
Upload research once. What customers said, what your team believes and what past campaigns showed, kept apart.
Checked against what you know
If customers told you convenience beats craftsmanship, a craft-led idea gets flagged, with the passage.
See the evidence
Every insight shows the Qloo data it rests on, so you know why a direction or creator was suggested.
Change one thing, keep the rest
Edit a proposal, ask for a simpler version or swap the creator, without redoing the research.
Compare side by side
Put two or three proposals next to each other: idea, story, deliverables, price and fit.
Budget options
Ways to spend your budget from each creator's real price. Try another budget and they change instantly.
With or without Qloo
Run the same brief without Qloo's data and compare the two blind, so you can judge what it adds.
Briefs you can share
Each proposal becomes a clean brief to print, save as a PDF or send to the creator.
Watch it work
Live progress with a time estimate. Close the tab and come back: the research keeps going.

Why you can trust it

Suggestions you can check

How we use Qloo, step by step →
Sources are kept apart
Qloo's data, your own research and the AI's suggestions are each labelled, and every suggestion points to what it's based on.
Nothing made up
The AI can only point to data that actually came back from Qloo for your brief. If there's no data, it says so instead of guessing.
About groups, not people
Qloo describes the shared tastes of groups of people. Nothing here tracks or predicts what one person will do.

See a finished campaign, or try it on your own brand.

The demo uses a made-up coffee brand, a made-up roster and a made-up research document. The research and the real creators come from Qloo.

Open the demo
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