US · UK·Content for your channels·$12,000 budgetExample · view only
No good match for: specialty coffee drinkers. You left out: Juniper Coffee.
Does Qloo make the result better? We run your brief twice, the same way each time, except one run gets Qloo's data and the other doesn't. You see them side by side as A and B without knowing which is which. Decide which you prefer, then reveal the answer.
4 directions · 8 proposals · 7 creators · budget options $2,500 – $11,600
Where the product fits: Could position the concentrate as a fast base for a coffee dessert that keeps the host near the table rather than at the counter.
Mood: convivial, warm, unhurried
Maya L., Portland · Dessert that waits for the table$1,400
A host pours cold brew concentrate over ice and assembles a coffee dessert in under a minute while guests call from the doorway, then sits down with them.
Tests: Testing whether a hosting-centred dessert moment filmed in a small kitchen gives the brand a clearer read on which creative world to scale in the US and UK.
Grace Kim, New York · One cake, poured for the table$1,300
A single-portion cake is served beside cold brew poured over ice as guests gather, with the host moving quickly from the oven to the table.
Tests: Testing whether a single-portion, carefully plated dessert beside cold brew gives the brand a clearer read on the creative world it may scale in the US and UK.
Where the product fits: Could frame the concentrate as the easy start to a slower moment, with the pour setting a relaxed pace for the video.
Mood: easy, nostalgic, loose
Theo Okafor, New York · Late light, one pour$1,800
Theo moves through a living room with a crowded record shelf in late afternoon sun, then pours the concentrate over ice on the balcony with no dialogue.
Tests: Tests whether a wordless afternoon pour, built around a record shelf and window light, reads as a distinct creative world the team could scale across the US and UK.
Aisha Mensah, New York · Pour before the evening$1,000
Aisha pours concentrate over ice in a living room in late light while a slow bassline carries the video without any spoken words.
Where the product fits: Could present the concentrate as a considered home tool, with the creator showing ratio, ice and taste as a careful craft rather than a shortcut.
Mood: precise, tactile, considered
Priya Raman, Austin · The ratio, honestly$2,100
Priya makes Juniper cold brew at home across a three-part series, narrating each measurement, pour and taste adjustment as it happens.
Tests: Testing whether a narrated, adjustment-led process reads as considered home craft in both markets, and which opening framing the team carries into the wider creative direction.
Jonah Weiss, Chicago · Same concentrate, three glasses$1,500
Jonah pours the same concentrate over clear ice at three dilution ratios in a white kitchen, tasting each glass side by side and explaining what changes in plain language.
Where the product fits: Could show the concentrate as something that fits into a gap in the day, with the one-minute preparation as the visible point of the video.
Mood: brisk, clear, contained
Hannah Brooks, Austin · Sixty Seconds Before the School Run$1,100
A parent at the home counter during a morning rush times one minute from concentrate to first sip, between packing lunchboxes and finding car keys.
Tests: Testing whether a timed, hands-only morning sequence in a busy household kitchen helps the brand learn which creative direction to scale.
Maya L., Portland · A Minute Between Guests$1,400
Between two hosting tasks in a small apartment kitchen, Maya builds a make-ahead iced coffee in under a minute and hands it across the counter to a friend.
Tests: Testing whether a hands-only, make-ahead sequence framed around a short hosting pause helps the brand learn which creative direction to scale in the US and GB.
4 directions · 8 proposals · 8 creators · budget options $2,700 – $11,978
Where the product fits: Juniper could earn its place as the quick ingredient behind both the iced coffee in the glass and the coffee dessert on the table, so the concentrate reads as part of the cooking and not as a shortcut around it.
Mood: Warm, Busy, Generous, Handmade
Maya L., Portland · The Calm Before the Table$1,400
Maya pulls together a small-kitchen dinner for friends, and the concentrate quietly makes both the affogato-style dessert and a tray of iced coffees while the rest of the meal comes together.
Tests: Tests whether a wordless pour set in late light, rather than a voiceover-led routine, reads as a clear creative direction the team could scale in both markets.
Tests: Testing whether a side-by-side ratio tasting, explained without jargon, reads as careful home craft in both markets, and which framing the team carries into the wider creative direction.
Tests: If the dessert (affogato-style recipe step) and the iced coffee (the calm moment before guests sit down) each get their own cut, we can learn which of the two roles for the concentrate is the stronger creative world to scale in paid social across the US and GB.
Grace Kim, New York · One Pour, Overhead$1,300
Grace builds an alcohol-free coffee-cream bake in a single overhead take, with the Juniper concentrate poured in as a clearly named recipe step, then serves a slice beside a glass of iced coffee made from the same bottle.
Tests: If a precise, achievable recipe is the entire video, we can learn whether a baking-led, hands-only creative world is worth scaling against a more social, hosting-led one.
Where the product fits: Juniper could act as the fast, ready-in-a-minute fuel that fits a moving, energetic routine, shown as an easy home upgrade on a café habit.
Mood: Kinetic, Quick, Street-level, Sharp
Jonah Weiss, Chicago · Queue vs. Counter$1,500
Jonah shoots a timed overhead split screen of a café queue and his own entryway counter, showing a glass of Juniper concentrate, water and ice done before the queue reaches the register.
Tests: Does a clear, explainer-led demo that contrasts a café queue with a home counter give viewers a reason to try the concentrate, compared with a more kinetic, movement-led creative world?
Marcus Bell, Atlanta · Laces, Glass, Go$2,400
Marcus makes a glass of Juniper concentrate over ice in one continuous take by the apartment door, laces up, runs a city route, and returns to the empty glass on his windowsill.
Tests: Does placing the concentrate inside a kinetic, pre-run routine give viewers a more natural reason to engage with the product than a static kitchen demo?
Where the product fits: Juniper could be a small, craft-minded ritual that sits beside the creative work, shown as a simple step that takes seconds so attention stays on the project.
Mood: Absorbed, Analog, Intimate, Textured
Theo Okafor, New York · Contact Sheet, Kitchen Table$1,800
Theo spreads a week of prints from one storefront across his kitchen table at night, sequencing them into a final series, with a glass of iced coffee appearing at each work session.
Tests: If a quiet, image-led story of making something at a kitchen table introduces the concentrate as a seconds-long pour beside the work, then paid social viewers may respond to an analog, light-focused creative world more than to a how-to world. We will test this through the hook variations.
Owen Fischer, Portland · Liner Notes: One Stool, Three Sessions$1,600
Owen narrates, in voiceover liner notes, how a single stool went from kitchen-table drafts to a finished piece in the woodshop, with a glass of iced coffee marking each work session.
Tests: If the product appears as a small ritual inside a process-led story told in liner notes, then paid social viewers may respond to a craft-narration creative world more than to a quick recipe demo. We will test this through the hook variations.
Where the product fits: Juniper could appear as an easy, low-fuss way to bring good iced coffee into a getaway, with the product positioned as a calm companion and not a performance tool.
Mood: Unhurried, Sunlit, Grounded, Open-air
Nina Castillo, Austin · Tailgate Sunrise, Poured Slow$2,000
Nina drives out before dawn, makes iced coffee from Juniper concentrate in under a minute at a trailhead tailgate, and shares it with friends before a morning hike.
Tests: We are testing whether a calm, open-air getaway world, with coffee as an easy travelling companion, gives paid social a creative direction worth scaling in both the US and UK, compared with other worlds the brand might explore later.
Felix Grant, London · Before the City Wakes, Somewhere Green£1,400
Felix films a quiet dawn ritual in which Juniper concentrate is stirred over ice at a park bench and then at a rented cottage kitchen window, showing coffee as a calm pause that travels out of the city.
Tests: We are testing whether a restrained, design-led treatment of the slow-weekend idea, carried by stillness and the move from city to green, could resonate with a different group of viewers than a more adventurous, outdoors-led world.